Non food

Non food är artiklar i dagligvaruhandeln som inte är livsmedel. Ofta är det varor som vanligtvis säljs i fackhandeln. Non food-produkterna är strategiskt viktiga då företagen ofta har mycket goda marginaler på dessa artiklar.^[1]

Referenser[redigera | redigera wikitext]

^ A CASE STUDY OF ICA NON-FOOD, s. 38, Citat: Food retailers are taking a growing share of non-food sales and benefit from the large increase in sales of non-food products. All major food retailers have their own private labels, and all are striving to increase the proportion of own products and labels, as the profit margins are higher on these products.

[1] A CASE STUDY OF ICA NON-FOOD, s. 38, Citat: Food retailers are taking a growing share of non-food sales and benefit from the large increase in sales of non-food products. All major food retailers have their own private labels, and all are striving to increase the proportion of own products and labels, as the profit margins are higher on these products.

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